MARK 492 - (also listed as IBUS 492) Cross-Cultural Communications and Management (3 credits)

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  • School Concordia University
  • Faculty
    John Molson School of Business
  • Description
    This course deals with the multicultural dimensions of international business operations. The objective is to develop Canadian managerial skills for effective performance in an international setting. Topics to be covered include international negotiations, management of multicultural personnel, cross-cultural consumer behaviour profile, cross-cultural communication, and other cultural aspects of marketing strategy.
 
 
  • Professors
A
Zeynep Arsel
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Overall Rating 83.3%

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Course: MARK 492 - (also listed as IBUS 492) Cross-Cultural Communications and Management
Average Work Load
Easy
Useful
Taught by: Zeynep Arsel
Very Clear
Very Helpful
Awesome!
Additional Comments:
Take this with Zeynep Arsel.. Amazing! Put in a normal amount of work and youre guaranteed an A. Theres a group project with paper and presentation, a midterm, participation and a final. She prepares you well for the exam. Just read the book and go over her slides.
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